Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores | Springwise
May-04 2012 / 19:39 EDT

Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores via @zite:

Bridging the gap between the online and offline worlds is a challenge for any brand, but Brazilian fashion retailer C&A has come up with an innovative solution. Much the way both Renault and Bacardi have found ways to translate between real-world approval and Facebook “likes”, so C&A has found a way to bring customers’ Facebook approval into full view in its real-world stores.

Through its new “Fashion Like” initiative, C&A has posted photos of a number of the clothing items...