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Piotr M.

The One-on-One Product

Making the case for technology that makes us more human

Internet is a one-on-one application. Contrary to Television where a given TV show is broadcast uniform to all consumers, Internet is a medium that is (largely to due to apps) becoming a one to one medium. Where personalization and unique experience take center stage.

There is a large class of applications on Internet that are ultimately one-on-one experiences. I’m talking about any “social” apps, any app that has any kind of feed that is tailored a user, think of any shopping experience, news feed etc.

It’s what’s going to save us in the coming “Second Machine Age”, “Singularity” or however else you want to call the predicted oncoming domination of machines.

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